Developed both national and park specific Hispanic strategy to increase park attendance and brand perception. 360 degree assignment includes research, analytics, development and management of Spanish language digital presence, social media influencer activations, and media recommendations.
Secured key talent with strong national and/or local footprint in the Los Angeles/San Diego markets. Celebrities like Omar and Argelia, Melanie Iglesias and others visited the park and shared their amazing experiences with their followers via social media. Secured Nickie Jam for Food and Wine festival at SeaWorld Orlando.