Chief Member Officer Sam’s Club AIMM Co-Chair.
Alliance for Inclusive
and Multicultural Marketing.
One of the boldest industry reboots ever brought to the multicultural marketplace is here.
#SeeALL Timesquare Takeover September 23, 2019
Mission: To create a powerful movement that accurately depicts multicultural and inclusive segments in order to promote business growth.
• Developed and launched an algorithm called AIMM’s CIIM™ (Cultural Insights Impact Measure™), in partnership with NBC-U and AIMM member companies, a metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift and Corporate ROI.
• Alliance for Inclusive & Multicultural Marketing looks to create a blueprint for the evolution of multicultural and diverse-segment marketing.
• The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth.
• Going for Growth: Targeting Today’s Diverse Consumers. A modern Marketer’s Playbook.
• Making Total Market Mainstream
• Organizational Structure: How Multicultural and Inclusive Marketing Teams Can be Set up For Success.