Alliance for Inclusive
and Multicultural Marketing.

One of the boldest industry reboots ever brought to the multicultural marketplace is here.

#SeeALL Timesquare Takeover September 23, 2019

Mission: To create a powerful movement that accurately depicts multicultural and inclusive segments in order to promote business growth.

113 members companies

By invitation only

Leadership

Board Members

Advertisers

Agencies

Media

Research

Trade Associations

AIMM Board of advisors

Intellectual
Capital

• Developed and launched an algorithm called AIMM’s CIIM™ (Cultural Insights Impact Measure™), in partnership with NBC-U and AIMM member companies, a metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift and Corporate ROI.

• Alliance for Inclusive & Multicultural Marketing looks to create a blueprint for the evolution of multicultural and diverse-segment marketing.

• The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth.

• Going for Growth: Targeting Today’s Diverse Consumers. A modern Marketer’s Playbook.

• Making Total Market Mainstream

• Organizational Structure: How Multicultural and Inclusive Marketing Teams Can be Set up For Success.