When you find a great
market, you build
multiple lines of business
to service the demand.
What we do
- Multicultural market analysis
- Competitive Research
- Primary and Secondary Research
- Opportunity assessment/sizing of the prize
- Development of annual plans, short and long-term strategic plans
- Creation of personas; segment connections, interests, demographics
- Development of Marketing & Sales positioning/programs that align positioning with multicultural/ inclusive market needs, values and beliefs
- Collaborate with creative agencies in the review of creative assets and provision of thoughts/ recommendations on their relevance to diverse segments
- Alignment between general market programs and MC and Inclusive segments to ensure they are culturally relevant to each segment
- Creation of educational modules on Multicultural and Inclusive markets, opportunities to help increase companies’ understanding and buy-in of the importance of these segments in corporate growth.
- Recommendations on organizational structure Internal assessment of DEI journey and recommendations on the creation of an inclusive system Identification of diverse suppliers/ development of partnerships to help brands solidify their position and increase trust with intended targets Identification and creation of internal and external advisory councils focusing on multicultural/inclusive marketing and DEI
- Development of Advisory Boards inclusive of women, Hispanics, African Americans, Asians, LGBTQ and People with Disabilities in order to vet company efforts/products..
- Advance the professional growth/needs of Multicultural and Diverse talent and help them understand the important role they play within their own organization.
- Executive search, analysis of human resources/organizational structure and composition to gauge readiness to implement and reflect a multicultural perspective.
- Agency search consultancy, agency partner identification.
- Recommendations and representation of event/talent sponsorships, celebrity/influencer endorsements, blue-chip media properties to help companies rise above the clutter.
Brand Partnerships ♫
Since its inception, DMI has created strategic partnerships between companies and talent to help increase brand presence in the marketplace. We’ve helped put together some of the biggest endorsement deals in the industry and continue to work with our clients to help bring on board the best match for their brand.
Together through stories and rhythms… through nostalgic moments and inspiring homages to family and loved ones. For companies, it’s a perfect way to reach this multicultural segment – both young and old through a universal language that helps bring people together while solidifying corporate brands in fans’ minds.
To date, DMI has solidified many partnerships including:
AT&T, Chivas, and Montejo
Jessie and Joy
SeaWorld and Warner Bros Pictures
& Argelia Atilano
Our work continues in this space and our success rate continues to grow as we understand how the attributes of a brand need to be paired closely with the right celebrity and programs.