Category: Clients

ANA AIMM‘s #SeeALL is an industry-wide initiative to celebrate and drive diversity within marketing and advertising. Consumers expect representation and to be seen. http://anaaimm.net

A new study by ANA AIMM finds consumers who perceive ads as “culturally relevant” are 2.6 times more likely to find the brand relevant to them, and are 2.7 times more likely to purchase a brand for the first time. #SeeAll