St. Jude/ ALSAC


DMI Consulting conducted an internal immersion through in-depth interviews with St. Jude/ ALSAC executives to better understand their overall knowledge of the LGBTQ+ segment. DMI evaluated current LGBTQ+ marketing efforts of six different non-profits and provided deep insights informed by extensive secondary research. The work lead to the development of a high-level strategic plan to accurately and authentically reach the LGBTQ+ community.