DMI Co-President served as founding partners of AIMM – the Alliance for Inclusive and Multicultural Marketing, comprised of over 100 member companies representing African American, Asian, Hispanic, People with Disabilities and LGBTQ segments.  AIMM has become an industry leader through its #SeeALL call to action on inclusivity, and the development of the Cultural Insights Impact Measure (CIIM™) that unequivocally proves that culture impacts sales and ROI