DMI has created an exclusive program for AARP, ’Lista de tus sueños’ as an inclusive, aspirational, and multi-generational family oriented platform that empowers members and their caregivers/adult children to create memories, and fulfill dreams. The program launched in August 2016 with the goal of expanding in order to make members’ dreams come true by providing them with opportunities to go to games, concerts, travel with their families and meet their favorite celebrities.
Two pillars of the dreams come true were the sponsorship of Juan Gabriel and Marc Anthony concerts in select markets, which DMI brokered. The sponsorship included entitlements like signed autographs, meet and greet, VIP seating among others for the select winners
