Our Work
At DMI Consulting, our work is driven by a passion for innovation, a commitment to excellence, and a dedication to delivering measurable results. We partner with organizations across various industries to tackle their most pressing challenges and achieve their strategic objectives.
Case
Studies
Real-world examples of how we've helped organizations achieve their strategic goals
Two Decades
of Value Delivered
Our long-standing track record underscores our dedication to creating lasting value and supporting our clients through every phase of their journey.
Undeniable Impact and Growth
From enhancing best practices to influencing industry standards, our work has fostered meaningful advancements and inspired positive change and growth.
DMI Consulting was brought in as an extension of the AAA team and help build and nurture a solid relationship with the Hispanic community in the Northeast in order to increase AAANE’s membership and overall revenue.
DMI has created an exclusive program for AARP, ’Lista de tus sueños’ as an inclusive, aspirational, and multi-generational family-oriented platform that empowers members and their caregivers/adult children to create memories, and fulfill dreams. The program launched in August 2016 with the goal of expanding in order to make members’ dreams come true by providing them with opportunities to go to games, concerts, travel with their families and meet their favorite celebrities. Two pillars of the dreams come true were the sponsorship of Juan Gabriel and Marc Anthony concerts in select markets, which DMI brokered. The sponsorship included entitlements like signed autographs, meet and greet, VIP seating among others for the select winners.
Understanding the Affordable Care Act has moved the health insurance business from a B2B model to a B2C model, DMI provided strategic direction to Aetna’s multicultural program in order to effectively target Hispanic, African American and Asian markets, while taking into consideration the new laws related to Health insurance and companies dependence on multicultural populations.
DMI Co-President served as founding partners of AIMM, the Alliance for Inclusive and Multicultural Marketing, comprised of 230+ member companies representing African American, Asian, Hispanic, People with Disabilities and LGBTQ+ segments. AIMM has become an industry leader through its #SeeALL call to action on inclusivity, and the development of the Cultural Insights Impact Measure (CIIM™) that unequivocally proves that culture impacts sales and ROI.
DMI Consulting played a crucial role in helping AMEX select a diverse range of agency partners. Through conducting interviews to assess culture and team, and providing relevant information on each agency, DMI was able to create a report with recommendations based on AMEX's strategic goals.
DMI conducted a competitive analysis to identify competitors who are winning with the Hispanic consumer in the vitamins, minerals, and supplements product categories. Through the competitive work and deep analytics performed in partnership with SSG, DMI is helping develop a strategic plan to win with Hispanic consumers.
Gilbert Dávila has served as the Chair of the MC and Diversity Conference for over 20 years, bringing together over 800 marketers every year in order to elevate the voices and impact of diverse and inclusive segments in corporate America.
Serving as an extension of the MC team in order to formulate strategies and programs that connect with consumers in relevant ways that help increase consumption rates and encourage brand loyalty
DMI is also proud to have brokered a tremendous partnership between Maná and Montejo. This relationship helped solidify Montejo’s entrance into the United States while supporting the Maná 2015 tour, reaching millions of Latinos nationwide.
DMI identified and analyzed Medi-Cal and Medicare competitors in the Hispanic market and participated in an in-depth analysis of their programs and offerings, leading to the development of strategic recommendations to assist Blue Shield California in their future Hispanic marketing efforts for the 2021 enrollment period.
DMI Solidified partnership for Creative Concept: “Band of Brothers” or ‘Band of Brotherhood”, Chivas to highlight the wonderful brotherhood that MANA enjoys as a band. Chivas as a presenting Sponsor for both “Cama incendiada” and “Latino Power” Tours.
Serving as an extension of Coca-Cola’s internal Multicultural team, providing competitive intelligence and strategic guidance to inform business decisions. DMI also helped develop the Hispanic Bottler Advisory Council to help identify opportunities to increase reach and relevance to Hispanic consumers by regions and leverage existing resources proven effective.
Using primary and secondary research, DMI provided insights into California’s Hispanic population by city/county, its various levels of acculturation and language preference in order to inform their communications planning, media placement and creative developments. Based on findings we made recommendations prioritization of markets, strategy and messaging.
DMI worked with DC Comics on a brand strategy and launch program for a line of Hispanic-centric consumer products.
DMI partnered with Dunkin' Donuts to create a five-year strategic plan to enhance Hispanic marketing initiatives, resulting in increased budgets for Hispanic media and marketing, and the development of multicultural education platforms for employees. DMI's efforts included an agency review in the US Hispanic market and Colombia and securing franchise owners in Mexico City. Currently, DMI collaborates with Dunkin' Donuts' Multicultural Department to expand investments in digital and mobile technologies, rewards programs, geographic expansion, and promotional efforts. These initiatives have significantly boosted Dunkin' Donuts' revenue and established it as a leader in the Quick Service Restaurant (QSR) category.
DMI Consulting is analyzing Eli Lilly’s current market saturation and projecting potential growth, in several of its brands, within Black and Hispanic communities.
DMI secured a yearlong sponsorship by Farmers of the Immigrant Archive Project (IAP), a website to preserve the stories of immigrants from many different countries and a variety of ethnicities. The national initiative has drawn the attention of many different groups who hope to showcase their stories across print, radio and television.
DMI Consulting is conducting a thorough review and analysis of Feeding America marketing assets and providing leadership on best practices in representing Black and Hispanic communities, as well as targeting Black and Hispanic donors.
As representatives for Sergio Vallín, DMI collaborated with Fender to help them increase their market share by effectively reaching Hispanics. DMI collaborated in the production of creative materials used as promotional and marketing tools targeting Hispanics.
Working with the company’s leadership, DMI provided strategic guidance on the development of an internal and external Hispanic Advisory Board to help increase ratings and relevance to bilingual/bicultural audiences.
Conducted primary and secondary research to understand Gatorade’s opportunity to target the Hispanic market. We assessed brand perception, loyalty and intent to purchase by Hispanic mothers, athletes, and trainers. Developed educational material in Spanish for schools and trainers to share with Spanish dominant families, and created both a short and long-term strategic plan for Gatorade that included leveraging international properties, creating new programs targeting US Latinos, creating partnerships with key sports properties, among others.
DMI Consulting was hired by Georgia Pacific to improve inclusivity and cultural sensitivity in marketing messages and increase effectiveness of content. The project aimed to elevate understanding of history, values, identities, terminology, purchasing behaviors, and media consumption that drive the Hispanic/Latino consumer. Inclusive intentional strategies and actions were used to drive effective marketing and creative executions that maximize brand growth.
Developed strategy and launch plan for Google’s first Multicultural Advisory Council. Vetted members and served as primary facilitators to ensure council was effective while navigating complex corporate and regulatory policies.
DMI Consulting was brought in as an extension of the AAA team and help build and nurture a solid relationship with the Hispanic community in the Northeast in order to increase AAANE’s membership and overall revenue.
Provided strategic counsel on the development of the online magazine targeting bicultural Latinas. We served as a conduit to potential partners and advertisers and helped curate content relevant to the target.
In partnership with Latino Broadcasting Company (LBC), DMI helped launch the largest multicultural program in existence today: the Immigrant Archive Project (IAP), an independent national initiative dedicated to preserving the life stories of America’s immigrant population. In 2011, Gilbert helped solidify a partnership with Univision where the IAP stories became the backbone and inspiration of the show Generación América.
Total Market Assessment of brands and creation of educational platforms to ensure new marketing practice is understood and implemented accordingly.
DMI conducted an extensive internal assessment of Dr. Pepper’s omnicultural efforts and programs, created educational platforms to ensure executives were prepared to prioritize diverse segments and abreast of how to best go-to-market.
We collaborated with their creative agencies to embed Hispanic cultural insights into their strategies and advertisement in order to ensure maximum impact and reach
DMI created annual and 3-year strategic plans for all seven brands, identified opportunities, and provided recommendations for investment levels, organizational structure, and educational platforms. The result was a 27% growth for seven brands over three years compared to conducting business as usual.
DMI has partnered with the Latino Broadcasting Company to sponsor and distribute the Immigrant Archive Project (IAP) and other LBC properties, including Univision Generación América, which features immigrant stories recorded by IAP. IAP is the first independent national initiative devoted to preserving the life stories of America's immigrant population in their own words, with the aim of preserving their experiences for future generations.
DMI’s representation of Maná has resulted in some of the greatest partnerships in the Hispanic market, including securing AT&T as the presenting sponsor for their “Drama y Luz” U.S. tour. This collaboration established a strong partnership between the band and DMI.
Additionally, DMI secured Chivas as the presenting sponsor for another U.S. tour, creating one of the most symbiotic musical partnerships to date through Chivas’ Band of Brothers Program, which highlights Maná's nearly thirty-year brotherhood.
Marriott sought to improve its targeting of Latino business travelers in the US, so they hired DMI to create a five-year strategic plan. DMI conducted research and made recommendations, including increasing the multicultural marketing budget, which Marriott approved. As a result, Marriott's budget for marketing to Hispanics increased fivefold from the previous year.
DMI introduced a new store designation approach by segment, including Multicultural stores, to enhance targeted programs for market impact and growth. They conducted an opportunity sizing analysis to assess growth potential from Hispanic, Asian, and African American segments within the broader corporate growth strategy. Additionally, DMI facilitated meetings for these owner operators and brokered the partnership between McDonald’s and Bad Bunny in 2019.
After being involved with NHMC as members of the Business Advisory Committee, DMI decided to take on the organization as its de facto pro bono client, offering advice on business development, opportunity assessment, event planning, venture philanthropy, among others and Board of Directors
(After Business Advisory Committee).
DMI is helping P&G elevate its multicultural competency in a way that enables them to effectively integrate multicultural marketing and efforts into the fabric of the organization. Our work is focused on two important efforts:
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Providing a strategic menu of agencies, partners and resources that P&G can work with to provide multicultural expertise across the creative industry
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Accelerating progress with multicultural and inclusive consumers by providing brands recommendations on sponsorships and activation assets that can help them connect with all diverse and inclusive segments
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Conducted a total market and Hispanic assessment of Pringles brand and created a strategic plan with go-to-market recommendations to effectively reach Hispanic consumers.
DMI conducted a 360 assessment of Hispanic efforts at Proactiv. We made provided cultural insights for creative executions, engaged celebrity ambassadors, helped develop a Spanish language website, improved call-in system for ordering and provided holistic strategies for the brand. Efforts were soon visible, increasing revenue by 3x within a six-month period.
DMI established a partnership between Dunkin and SBS/AIRE Radio Networks to employ a 360-degree program that will drive experiential & digital experiences, media presence and access to private concert events.
DMI served as a speaker/ marketing expert on Diversity /Educational for a learnings seminar.
Developed both national and park specific Hispanic strategy to increase park attendance and brand perception. 360-degree assignment includes research, analytics, development and management of Spanish language digital presence, social media influencer activations, and media recommendations.
Secured key talent with strong national and/or local footprint in the Los Angeles/San Diego markets. Celebrities like Omar and Argelia, Melanie Iglesias and others visited the park and shared their amazing experiences with their followers via social media. Secured Nickie Jam for Food and Wine festival at SeaWorld Orlando.
DMI Consulting conducted an internal immersion through in-depth interviews with St. Jude/ ALSAC executives to better understand their overall knowledge of the LGBTQ+ segment. DMI evaluated current LGBTQ+ marketing efforts of six different non-profits and provided deep insights informed by extensive secondary research. The work lead to the development of a high-level strategic plan to accurately and authentically reach the LGBTQ+ community.
Synchrony Financial engaged DMI to explore and quantify the opportunity with the U.S. Hispanic segment and develop a strategic plan with acritical dual task:
To define how to best address the Hispanic audience, the following analyses were performed:
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Consumer Online Behavior
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Best In Class Review of Key Competitors
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Consumer Personas for Synchrony's Relevant Categories
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Qualitative Exploration
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Opportunity Assessment
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Evaluation of Synchrony's Translation Process
This set the foundation for a plan that included both Internal & External Strategies
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DMI first partnered with ULTA Beauty to identify the Hispanic opportunity by looking at both acculturated and non-acculturated Latinas. Since then, we have conducted qualitative and quantitative research to understand Hispanic preferences in the beauty category, as well as to identify opportunities for growth. We have created educational platforms to increase knowledge and understanding of the segment, made recommendations to partner with specific brand ambassadors/influencers who are already reaching Latinas, and the consideration of new product lines that could resonate in the Hispanic market.
As Partners in Hispania Direct – a sister company to DMI – we created the Frida Kahlo by Ulta Beauty line and then worked collaboratively with Ulta and agencies of record on the strategy behind the launch.
DMI has secured numerous partnerships and sponsorships for UMLE properties, programs and events including Noche de Estrellas at the Grammys, Billboard Awards, and music download programs, among others. To date, DMI has provided strategic guidance to help organize and develop UMLE’s business development efforts in the marketplace. We have provided new sales strategies, developed plans and created presentations for clients in industries that wouldn’t typically think to partner with music properties–until they’re shown the immense opportunities these partnership present to all parties involved.
DMI Consulting is currently working with USAA to position the company as the brand of choice for qualified African American/Black and Hispanic consumers by developing a long-term sustainable approach to target diverse segments by providing an internal immersion through in-depth interviews with USAA executives to better understand their overall knowledge, development of a high-level strategic plan to accurately and authentically reach the targeted community.
To help it compete for a larger share of the box office, Warner Bros. turned to DMI for ways to capture the Hispanic movie-goer. DMI developed strategic guidance on marketing films to the Hispanic market, and for newly released pictures, DMI provided consulting and marketing services for promotional and publicity outreach to multicultural markets, with an emphasis on the Hispanic market.
DMI also developed and managed their Cine Latino page – WB’s Facebook page targeting Acculturated and Bilingual Latinos, growing its presence to over 2 million followers.
Work collaboratively with Warner Latino on securing partnerships and sponsors for Warner talent and properties.
DMI is working with Wheels Up to develop multicultural strategy and to better understand how to become a best-in-industry standard for diversity and inclusion in private aviation.
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Conducting competitive analysis and brand immersion to understand current efforts in the private aviation and luxury brand space.
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Developing marketing strategy that accurately and authentically reach’s the Hispanic, African American, and LGBTQ+ segments
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