To help it compete for a larger share of the box office, Warner Bros. turned to DMI for ways to capture the Hispanic movie-goer. DMI developed strategic guidance on marketing films to the Hispanic market, and for newly released pictures, DMI provided consulting and marketing services for promotional and publicity outreach to multicultural markets, with an emphasis on the Hispanic market.
DMI also developed and managed their Cine Latino page – WB’s Facebook page targeting Acculturated and Bilingual Latinos, growing its presence to over 2 million followers.