DMI is helping P&G elevate its multicultural competency in a way that enables them to effectively integrate multicultural marketing and efforts into the fabric of the organization. Our work is focused on two important efforts:
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- Providing a strategic menu of agencies, partners and resources that P&G can work with to provide multicultural expertise across the creative industry
- Accelerating progress with multicultural and inclusive consumers by providing brands recommendations on sponsorships and activation assets that can help them connect with all diverse and inclusive segments