DMI pioneered a new approach for store designation by segment (including designation of Multicultural stores) to aid the company’s efforts to create relevant and targeted programs by market that maximized impact and growth. We also conducted a complex opportunity sizing to understand the growth potential from Hispanic, Asian, and African American segments and how these opportunities fit inside the overall corporate assessment of growth. DMI also managed/facilitated all meetings for Asian, Hispanic and African American owner operators and brokered the partnership between McDonald’s and Bad Bunny for 2019.