Multicultural & Inclusive Marketing is the NEW Marketplace
Sources: ANA AIMM, U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
U.S. population identifies as multicultural; Combined $4.3T in Buying Power
40%
Multicultural & Inclusive Marketing is the NEW Marketplace
Sources: ANA AIMM, U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
Hispanic/Latinx in U.S.; $1.7T Buying Power
60 Million
Multicultural & Inclusive Marketing is the NEW Marketplace
Sources: ANA AIMM, U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
Black/African American in the U.S.; $1.4T Buying Power
43 Million
Multicultural & Inclusive Marketing is the NEW Marketplace
Sources: ANA AIMM, U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
AANHPIs in the U.S.; $1.2T in Buying Power
19 Million
Multicultural & Inclusive Marketing is the NEW Marketplace
Sources: ANA AIMM, U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
AI/ANs in the U.S. ; $127B in Buying Power
6.8 Million
Multicultural & Inclusive Marketing is the NEW Marketplace
Sources: ANA AIMM, U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
Women with 36.8% Multicultural in the U.S.; $7T Buying Power
166.5 Million
Multicultural & Inclusive Marketing is the NEW Marketplace
Sources: ANA AIMM, U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
People with Disabilities in the U.S.; $490B in Buying Power
61 Million
Multicultural & Inclusive Marketing is the NEW Marketplace
Sources: ANA AIMM, U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
If you combine LGBTQ+ and People with Disabilities, those segments alone make up over 50% of the population in the United States.
50% of the US Population
We strive to be a compassionate, reflective, learning community, actively reaching out to bridge differences for equity through the transformation of ourselves, our organization, and our industry.
Creating Change
Through Connections
DMI Consulting brings together industry leaders to collaborate for the advancement of equity and social justice.
Measuring DEIB
Accurately
Using comprehensive assessments, data-driven strategies, and continuous monitoring to ensure that our efforts lead to tangible results.
DEIB Resources
For Growth
Through our work with organizations such as ANA AIMM and CIA, we deliver proprietary, industry-leading research, educational webinars, and industry best-practices and tools.
As Co-Founders and Co-Architects of The Alliance for Inclusive and Multicultural Marketing and the Cultural Inclusion Accelerator™ (CIA), Lisette Arsuaga and Gilbert Davila have have put together a team that is committed to advancing cultural authenticity and representation across industries. We understand that true business expansion happens when all voices are heard, and all communities are represented and we tranform our industry leading research into into actionable results for our clients, positioning them at the forefront of cultural relevance and market leadership.
Diversity, Equity, Inclusion and Belonging
At DMI Consulting, we believe that diversity, equity, inclusion, and belonging are not just values—they are essential to the success and innovation of our organization and the clients we serve. Our commitment to DEIB is woven into the fabric of our company culture, guiding our actions, decisions, and interactions. As a result, we embed the core principles of DEIB into the the strategic plans and programs we create as we know from experience that greater inclusion leads to a bigger return on investment for our clients
