Transforming the Industry
As an arm of the ANA, the Alliance for Inclusive and Multicultural Marketing (AIMM), powered by DMI Consulting, is an industry-wide alliance representing the entire marketing ecosystem — advertisers, media, research companies, trade organizations, and agencies across Hispanic, African American, Asian-American, LGBTQ, Indigenous and non-multicultural segments.
Through a collective member-approach, they provide proprietary industry measurement tools and innovative solutions aligned to the AIMM Pledge to drive engagement and investment for the advancement of equity, inclusion, social, and systematic changes across the ecosystem.
Together, this working group of industry leaders is committed to using their passion for fostering equality and inclusion to evolve and enhance the relevance, effectiveness, and impact of multicultural and inclusive marketing to legitimize connections with consumers and, in turn, maximize business growth.
The Alliance for Inclusive and Multicultural Marketing
AIMM Expects to Meet Two Goals:
Embed cultural insights into marketing to connect with diverse consumers. Value and celebrate cultural diversity and highlight human truths that unite. Authenticate the portrayal of all segments. Amplify the voices of our communities to be stronger.
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To contribute to corporate industry growth by providing research and resources that allow companies to understand the impact of segments growing exponentially faster than the general market.
Representation Matters
AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of multicultural and inclusive segments in ads and programming by prioritizing the use of cultural insights that connect with the hearts of consumers and help maximize corporate inclusion and growth.
Cultural Relevance and DEI Testing
The Cultural Inclusion Accelerator™ is a data-driven tool that measures and enhances cultural authenticity in your marketing and communications strategies. By leveraging proprietary metrics and real-time insights, it empowers businesses to create more inclusive, impactful campaigns that reflect the richness and diversity of today’s society. Ultimately, its mission is to relentlessly uncover powerfulcultural and diversity insights that lift brands’trust, loyalty, and sales.
By innovating key cultural attributesthat enable marketers to see and act on each consumer’s authenticity. CIA™️ measures key culturalattributes, knowing that cultural relevance is defined bya consumer’s own perceptionsof culture.
The Cultural Inclusion Accelerator™
