Advisory and Strategy | DMI Consulting

Advisory
& Strategy

At DMI Consulting, we understand the dynamic business landscape, and our team is dedicated to offering strategic guidance for sustainable growth. Our advisory services encompass a wide range of industries, ensuring that your business benefits from insights that are both relevant and impactful.

With a diverse portfolio of clients spanning various industries, we have a proven track record of delivering outstanding results. By collaborating closely with our clients, we have successfully implemented strategies that drive growth, increase efficiency, and maximize profitability.

Industry Impact

The Alliance for Inclusive and Multicultural Marketing

The Alliance for Inclusive and Multicultural Marketing (AIMM), led by DMI Consulting since its inception in 2017, is an industry-wide alliance representing the entire marketing ecosystem — advertisers, media, research companies, trade organizations, and agencies across Hispanic, African American, Asian-American, LGBTQ, Indigenous and non-multicultural segments.

We use our expertise to foster equality and inclusion to evolve and enhance the relevance, effectiveness, and impact of multicultural and inclusive marketing to legitimize connections with consumers and, in turn, maximize business growth.

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The Cultural Inclusion Accelerator™

For years, investments in multicultural and inclusive segments have been held back by the lack of measures proving the value of culture and inclusion in communications. Responding to these needs, the Cultural Inclusion Accelerator™ first decoded the incremental value of deeply connecting with consumer segments through cultural relevance in ads and content with an innovative measure called CIIM™, the Cultural Insights Impact Measure™.

Since 2020 to-date, CIIM™ has completed over 1.5 million individual ad tests and over 750 show/movie evaluations, guiding hundreds of brands to more accurately reflect consumers while accelerating growth. In 2022, CIA™ created two new metrics, the DEI Accelerator™ to help marketers understand the value of DEI reflections in ads, and the Diverse Media Accelerator™, to gauge the multiplier effect of diverse-owned/targeted media.

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As Co-Founders and Co-Architects of CIA™, DMI's leadership plays an integral role in developing its proprietary metrics, driving innovation in inclusive marketing and cultural resonance across industries.

Advisory & Strategy

Industry Impact

Advisory
& Strategy